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Search Engine Marketing Case Study
Eagle Gate College
Eagle Gate College is a small private college with campuses in Layton, Murray, and Salt Lake City, Utah. Established to address the rapidly growing demand for educated, skilled employees, Eagle Gate College is focused on a quality educational experience and post-education job placement. Instructors bring their industry expertise to the classroom, providing an extensive hands-on educational experience. In much less time than with traditional education, students can graduate with the skills needed to succeed and prosper in their chosen careers. Eagle Gate College is fully accredited by the Accrediting Council for Independent Colleges and Schools (ACICS).
Over a 60-day period MWI provided PPC consulting and training services to set up, configure, and optimize Eagle Gate College's pay per click campaign, which included creating several high-end, professional landing pages to which PPC traffic is directed. Training services were then provided to assist the college's internal employees to familiarize themselves with the PPC tools and techniques that are now driving thousands of visitors to the website each month with a conversion rate around 6 percent.
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