Search Engine Marketing: Pay Per Click Management

Day to day management of your PPC campaign is essential to keeping costs low and results high. Although the process of managing a small text ad might seem simple, there are techniques for getting the most from those ads that only experience can teach. In many cases it's a matter of knowing which questions to ask. Will a certain ad work better if it shows up in the #2 or #3 spot vs. the #1 spot? Can changing one word in an ad make a difference in how many people click on it? Can that word make a difference in what type of people click on it and get rid of the people who don't become customers? We have the experience to ask the right questions and the experience to know how to find the answers.

MWI's PPC management services include ad creation, maintenance of bids, conversion tracking, and budget management. In many cases our services pay for themselves. For example, when one client engaged MWI's services they were paying almost $20,000 per month in PPC fees. MWI cut the fees to less than $10,000 while simultaneously increasing the number of leads generated.

For more information on SEM in general consult our Frequently Asked Questions About Search Engine Marketing or return to our main SEM page.

Request proposal for SEM services >>

Search Engine Marketing Case Studies

Avalon Hills Eating Disorder Treatment Center

Avalon Hills
Pay Per Click Management

Eagle Gate College Search Engine Marketing

Eagle Gate College
PPC Setup & Training

Workforce Solutions Search Engine Marketing

Workforce Solutions
Search Engine Marketing

Press, Newsletters, White Papers, & More